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Rick Fulmer, Vice President – Sales & Marketing
Four Winns Boats
925 Frisbie Street
Cadillac, Michigan 49601
(231) 779-2381


CADILLAC, Mich. (May 03, 2010) – Project Boat Holdings, LLC today announced the appointment of Roch Lambert to the new position of President of the holding company’s recreational boat division, which includes the Four Winns, Glastron and Wellcraft brands.

Project Boat Holdings is an affiliate of Platinum Equity that acquired Four Winns, Glastron and Wellcraft out of bankruptcy earlier this year, along with the fishing boat brands Ranger, Stratos and Champion.

“Roch is a strong leader and highly experienced operator in the boat and engine manufacturing industries, and he shares our long-term vision for manufacturing and marketing world class boat brands,” said Louis Samson, principal at Platinum who is leading the investment. “Strengthening the management team is part of our continued commitment to support and grow these internationally-recognized recreational boat brands.”

Mr. Lambert most recently served as vice president and general manager of the Ski-Doo,
Sea-Doo and Evinrude division of BRP US Inc. (formerly Bombardier Inc.). He also previously served as vice president and general manager of BRP’s Evinrude and Johnson outboard engines division rebuilding the brands from the OMC bankruptcy of 2000. In both capacities, Mr. Lambert demonstrated an ability to build and grow strong businesses. He also led successful restructuring initiatives and operational turnarounds.

“Four Winns, Glastron and Wellcraft each have exciting products, loyal customers, dedicated dealers and talented employees supporting them,” said Mr. Lambert. “I look forward to mobilizing and strengthening the teams across all the brands and I am confident that our collective efforts will help each brand achieve their full potential.”

Management Team Grows Stronger at Four Winns, Glastron and Wellcraft

Four Winns and Wellcraft President Jeff Olson and Glastron President Mike O’Connell will report to Mr. Lambert. Mr. Lambert will work at the recreational boat division’s operations in Cadillac, Mich.

About Four Winns:
Four Winns is a widely recognized leader in the recreational boating industry, with distribution throughout North America and in over forty-five countries worldwide. It's diverse product lines include its innovative series of SL sport boats, as well as runabouts, deckboats and cruisers ranging in size from eighteen to forty-nine feet. It enjoys a loyalowner base and has been recognized by the National Marine Manufacturers Association as an award winner in customer satisfaction. For more information on Four Winns, see its website at

About Glastron:
With over a 50 year history, Glastron is one of the most well-recognized brands in the recreational boating industry. Glastron maintains a global distribution network through which it distributes its diverse and innovative product lines including bowridedrs, ski & fish, deck and cabin boat models andis committed to developing new products loaded with features to enhance the Glastron experience in the water. For more information on Glastron, see its website

About Wellcraft:
Since its 1955 introduction Wellcraft, has become one of the most recognized names in the global boating industry. Wellcraft delivers an all-around boating experience for both the coastal fishing and family recreational boating enthusiast. The Scarab series of center console fishing boats are built with legendary performance hulls that are tested, trusted and approved by tournament champions. Wellcraft has been a recipient of the National Marine Manufacturer Association's Customer Satisfaction Award. For more information, see